Tarte EmphasEYES Waterproof Clay Shadow/Liner

Tarte emphasEYES waterproof shadow/liner


Price: $22.00

What you get: a pot of liner and a double-ended liner. One end of the brush is flat for smudging and creating the smoky effect. The other end has a pointy, smaller brush that is recommended for creating thin lines.

Where to buy: Sephora (and your local Sephora stores, though they might not have all colors in stock), QVC (it is currently selling for $19.97 + $3.97 S&H), Tarte Website (it’s currently out of stock there).

Description from the Tarte website:

Infused with micronized clay and reinforced by our natural waterproofing agent, these plush shadow/liners are a must for creating intense and long-lasting high definition eyes. Our high-performance natural™ Amazonian white clay is nature’s most perfect ingredient, lending deep color pigments while nourishing skin, reducing surface oil and improving overall texture for smooth application.Our botanical waterproofing agent is earth engineered from a blend of natural plant waxes to form an impermeable layer that protects against rain, sweat, tears and creasing. The fusion of technologies results in an intense yet smooth cream that can be smudged onto lids as an all over shadow or used as a high definition liner using the double-ended brush included with each shade. emphasEYES™ shadow/liners are housed in an airtight jar to keep product cushion intact from start to finish, so no matter the look the result is a precise and waterproof finish.

My thoughts:

  • Packaging: it comes in a long, rectangular box to accommodate the brush included. The pot that contains the liner only takes up a small fraction of the box. Naturally, a large part of the box is left empty. The pot with the liner is made of glass and the top contains pretty floral designs (see picture above). The pot contains .08oz of product, which is less than both Bobbi Brown and MAC gel liners, and considerably less than the Make Up Forever Aqua Black cream shadow that I have been using as a liner. However, the included brush could compensate for the small amount of liner, at least as an introductory package. I don’t know how I would feel about repurchasing a second one once I already have the brush though.
  • Application: is a dream. The brush worked incredibly well with the gel consistency. I especially liked the thiner brush; I was able to brush on the liner with complete ease. The application was definitely easier and creamier than MUFE Aqua Black.
  • Pigmentation: I got this in black and it is seriously the most intense black I’ve ever seen from a liner. Even the MUFE Aqua Black pales a little in comparison
  • Wear: I wore this over eye shadow, without primer, and it lasted all day with little to no smudging. Considering how many liners have failed to stay on my oily lids despite primers, this liner performed surprisingly well. I also wore this to the pool to test its waterproof claim and I was not disappointed 🙂
  • Caution: I’ve read a few reviews online that have mentioned that this product can dry out in a few weeks. Mine has not, but I’ll keep you posted if/when that happens.

Overall this clay liner performed exceptionally well. However, like I said, I don’t know if I would purchase a second set at this price with the brush and the small amount of actual content. On that same note, I would particularly recommend this to people who already have a great liner brush and a cream/gel liner that they are already happy with. However, if you are new to “pot liners” (gel, cream, etc.), this could be a great way to try it out. For the price of $22 you get a brush and a pot of amazing liner.


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